Iron Will Wrestling Club is a youth wrestling organization dedicated to developing disciplined, confident, and resilient athletes through the sport of wrestling. Grounded in foundational technique, mental toughness, and character development, the club fosters a structured training environment where young athletes learn to compete with integrity, grit, and respect.

I was commissioned to lead a ground-up brand build, establishing the club’s visual identity, strategic positioning, and long-term brand architecture. This included logo development, typography systems, color palette construction, and a scalable design language capable of performing across digital, print, and environmental applications.

In addition, I developed a comprehensive apparel and sportswear design catalog—translating the brand into performance gear, fan merchandise, and team uniforms. From competition singlets and warm-ups to lifestyle apparel and promotional graphics, the system was designed to reinforce team pride, create visual cohesion, and establish Iron Will as a bold, recognizable presence both on and off the mat.

2023