Common Confidential is a pleasure-forward lifestyle brand committed to fostering a more intimate, open, and empowered world. The mission extends beyond luxury bedroom products; it centers on cultivating a culture where desire is explored without shame and self-expression is celebrated. Rooted in confidence, curiosity, and inclusivity, the brand champions the belief that everyone deserves to discover and embrace what brings them pleasure.

I was brought on to evolve and expand an early-stage brand guide into a fully realized, multi-channel identity system. This included refining visual standards, typography hierarchy, color strategy, and tone of voice to create a cohesive design language that could scale across apparel, web, and print applications.

On an ongoing basis, I lead the creative development and rollout of quarterly apparel collections—concepting themes, developing graphic systems, and overseeing production-ready assets. Each release balances sensuality with sophistication, ensuring consistency across e-commerce, social, packaging, and physical touchpoints while continuously deepening the brand’s cultural relevance and visual impact.

2023