The Phantom Plumb is a small-batch candle studio centered on atmospheric storytelling and elevated sensory design. The brand pairs layered, complex fragrance profiles with a restrained, fantasy-inspired visual language — balancing mood, mysticism, and refinement. Each hand-poured candle is positioned as a collectible object, designed to feel archival and intentional rather than mass-produced.

I led the brand development from inception, establishing a comprehensive identity system that included logo architecture, typographic hierarchy, color palette development, material exploration, and visual tone definition. The brand system was designed to support scalability while maintaining cohesion across SKUs and seasonal releases.

Additionally, I developed a modular, multi-product packaging system with adaptive label structures, dieline optimization, and production-ready specifications to ensure consistency across formats and fragrance collections. To support digital commerce and launch campaigns, I created branded 3D-rendered environments and product visualizations, building immersive virtual spaces that extended the brand narrative into online retail and marketing channels.

2022