Colorado Springs, like much of the United States, is facing a deepening affordability crisis. Over the past decade, housing costs have surged while real wages have remained largely stagnant. Speculative development and landlord consolidation have accelerated, with profit models directly tied to rent extraction and the continued accumulation of housing assets. For many residents, stability has become increasingly out of reach.

Amid limited structural action from city and state leadership, a fast-growing grassroots tenant movement emerged to reframe the conversation around housing power and collective agency. The organization’s mission centers on shifting control back to the people who inhabit homes—mobilizing tenants through community organizing, union growth initiatives, and public advocacy.

I was brought on to lead creative direction and develop a comprehensive brand system and strategic framework to support this expansion. The scope included establishing a clear narrative position, visual identity architecture, and scalable design language that could function across apparel, organizing materials, digital platforms, and in-person actions. The goal was to create a bold, unifying identity capable of energizing membership growth, reinforcing solidarity, and translating complex policy issues into accessible, movement-driven messaging.

2024