Tickets With a Twist is a high-energy, culture-forward food truck concept merging artisan pretzels with live music access. Designed as a hybrid between a mobile snack destination and an embedded street marketing activation, the brand delivers hot, hand-rolled pretzels alongside discounted concert tickets—bridging indulgence and experience in a single touchpoint.

The offering pairs salted classics, loaded specialty pretzels, and cinnamon-sugar spins with exclusive access to local shows, positioning the truck not just as a food vendor, but as a conduit to live music culture. It operates at the intersection of hospitality, fandom, and experiential marketing.

I was tasked with developing the complete brand system, including the vehicle wrap design, modular menu architecture, and on-site environmental graphics. The scope extended beyond static assets into experiential design—crafting a cohesive, immersive brand presence that translated across physical space, print collateral, and audience interaction. From typography hierarchy and color system development to large-scale mobile graphics and event flow considerations, the goal was to create a visually impactful, scalable identity that performs at street level and within high-traffic event environments.

2022